It is estimated that in 2019, there will around 2.77 bullion social media users around the world. Considering this massive number, you wouldn’t want to miss the opportunity to represent your brand on social media. One of the objectives of social media marketing is to drive massive brand awareness, which refers to a strong online presence to keep you relevant. All you need to do is create a profile on any network and get people to follow you. You can also Buy Real Instagram Followers, Facebook page likes etc.
Contests and Giveaways
This is the easiest way to introduce your brand and get a large number of audience engage with your social media posts and profile. There are different ways to set up a contest, such as:
- Surprise Follower Giveaways
- Creative Photo Contests
- Video Contests
- Voting Promotions
- Location-based Contests
- Product Customization Contests
- Trivia Contests
- Guessing Games
- New Product Contests
- Tag-a-friend Contests
The contest that have the highest participation rate are ones that require fans to do very little participate. They also receive the most engagement and generally, a positive response. In addition to this, you can use user-generated contest by creating a specific hashtag. Use a hashtag tracking tool to monitor and respond to entries.
Even though it is a very common practice for brands, writing the same message for every social media network. This is because your audience on LinkedIn is not going to be same as the audience on Facebook. You may use the same photos, videos or other content, but the copy should vary depending on who are your expected viewers. If you are unsure about the viewers on different platforms, you can examine the audiences by experimenting with various tones and vocabulary to see what is perceived well and what is not. For instance, if the users on your LinkedIn network are mostly sales partners, then the copy you share should be more sales-oriented. On the other hand, when posting on Snapchat or Instagram, where the audience is younger, you can use memes, GIFs and emojis.
One of the major ways of amplifying and promoting content for brands is employee advocacy. Taking help of your loyal employees and encouraging them to share your content has proven to be quite effective. This is a good way to promote specific and tailored message and get them across a broader audience. If you know that some content has a likely target audience matching your employees, get them involved with easily shareable content. There are various audience advocacy tools to help you with this, such as Bambu. It is a software that enables brands to receive good exposure to new and existing audiences. All you have to do is align your company with the social media networks that belong to your employees.
Ambassador or Loyalty Program
The basic purpose of an ambassador program is to create brand awareness. In the program, you work with some passionate customers who want to discuss your product with their friends. While it may be a great way to promote your brand, creating and supporting an ambassador program requires time and patience. However, if you cannot afford to set up this program, consider setting up a referral program or a loyalty program instead. In this program you provide your loyal customers some referral codes and offer them a discount when their referral makes a purchase. Don’t forget to announce your programs on social media and let customers know. Needless to say, all your social media efforts will require tracking and measuring. You cannot determine which of these ideas is working better for you unless you consider the results of each.